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Life is just a bit more delicious when you write your own recipes.   

I'm Makenna Held. 

Entrepreneur, business mentor & leadership coach, writer, recipe-free cooking teacher, the host of La Pitchoune: Cooking in France on Magnolia Network, and believer that all your wildest dreams are possible. 

What I am up to

In 2015, I bought Julia Child's vacation cottage, site unseen, to open the world's first, French & Farm to Table Recipe-Free Cooking School.  My show is on Magnolia Network, HBO Max, and Discovery+.  I tell the stories of La Pitchoune, her history, my students, and my team and where all our journeys intersect.

La PitchounE:  Cooking in France

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A brand collective rooted in equity and radical business practices.  Full of educational programs, production projects, and events dedicated to the promotion of human flourishing.  Because the more we as humans can gather together, and celebrate the elaborate soufflé of our own weirdness?  The better.

Okay, Perfect

I'm the CEO of an unconventional Conscious Commerce Company

What I am up to in the world?

I work with humans who have spent enough damn time hiding their magic in a bushel basket, and are longing to emerge into their full-flavored selves as humans, entrepreneurs, and leaders.  I do this inside one singular program called Incandescence.  

Trying to take up more space and really shine in your brilliance?  Go from questionable monthly income to 5k months? Create regular 10k+ months? Or scale to a 7-figure business without losing yourself in the process? I've got you. *insert trust fall*

Coaching for Conscious Commerce™ Companies

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I host recipe-free cooking schools around the world. (AND ONLINE!) From our flagship campus in France (in Julia Child's former vacay home), to Italy, to Mexico and beyond. Wherever you find food you love?  You'll likely find me (and the whole recipe-free crew).

You can join the ONLINE SCHOOL for FREE!  Click here to enroll for the low price of YOUR EMAIL.  

Recipe-Free Cooking Around the World

Courageous Cooking School


In 2016, I uprooted my life in the States and made the leap to live in France after buying La Pitchoune – the vacation home of Paul and Julia Child. Now it's a luxury vacation rental, a cooking school, and the co-star of my TV show. Wanna come and visit?

La Pitchoune
aka "La Peetch"

The House that Julia Built

Join the ONLINE Courageous Cooking School for FREE

Learn The Courageous Cooking Method

 Learn Future Writing® for FREE!

Want to make your wildest dreams happen a bit more gracefully and expediently?

Wanna come and play?

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Ready to Make the NEXT Big Leap in building your business?  And in community with incredible like-minded humans?

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