LESS SPIRAL-ING ON ‘WHAT NEXT’ , MORE THRIVING IN the Intention of ‘Now, That’s What’
AS SEEN IN:
Need a nudge?
Consider this your permanent permission to want what you want, desire what you desire, crave what you crave. But also know…that the desire for change in and of itself? Does not actualization make.
CULTIVATING CAPACITY FOR GENERATIVE, EQUITABLE BUSINESS & LEADERSHIP CANNOT BE DONE THE SAME WAY BUSINESS HAS BEEN DONE BEFORE.
Doing so requires traction (not attraction), honest to god business acumen (not six-figure freedom tactics), and disentangling from the systems of oppression that you’ve been conditioned into, too. And…that’s where we come in.
Here’s the thing….You & your ideas of doing things differently are exactly what the world needs right now. Likely, the world needed you long ago.
But here you are. Now. In the starting gate. *insert well-deserved fist bump here*. And it’s go-time.
We want you to unlock your sovereign, unfettered vision for your business. We want your most full-flavored, values-led leadership capacity unleashed. We want you to be able to dive deep into values-driven capital, and make profit on purpose.
Why? Because building a six-figure ’empire’ is passé. And your capacity to be a Sovereign CEO™? Utterly important to take your vision into traction and actualize it.
(Note: A CEO is anyone who runs a business or makes money from their craft. In this case we use the executive title for the head decision maker. Not as a vanity title.)
Desires, cravings, and soul longings have a way of bubbling up, your fire & Vision can’t smolder foreveR UNDER THE GUISE OF ‘I’ll do it later’.
Let us be the oxygen that feeds your inner wildfire for cultivating what you long for in this world & your own inner world.
A note from our CEO
I'm Makenna Held, and from a young age, it was clear I was an 'edge pusher'.
I had big visions for the world. I wrote my goals in the context of ‘Future Writing’ (a method I teach to this day). I contemplated infinity. I had a lemonade stand that made hundreds of dollars a summer. I sold the most girl scout cookies in my troop every. single. year.
I’ve been an entrepreneur for as long as I remember. But spent most of that time feeling guilty about making money…Because so many had so little. And those with ‘enough’ were constantly complaining about the desire for ‘more’. It didn’t sit well with me.
Between that, my bombastic personality, and my extreme height (i’m 6’1″)? I spent the first 30-ish years of my life trying to ‘find my fit’ in the heteronormative, patriarchy. So I softened my edges in lieu of traditional metrics of success. Box checking myself on the way…
- Go to college
- Go to graduate school
- Get a corporate job
- Marry someone with a steady career
- Buy a house
- Build a 'bullshit six-figure freedom business' #itsatrap
Then, I took a leap to buy a famous house in France, spent weeks/months fighting of pneumonia, and then I walked on fire. Literally. And it cracked me wide the hell open.
Since then? I’ve built multiple businesses, and developed methods that I never knew were inside of me…all while keeping my sovereignty in tact. Now? I support humans out of their conditioned traps. I coach CEOs that build businesses and leadership methods that have the capacity to shift paradigms of systems that hold back our full capacity. Outside patriarchy. Outside ableism. Outside racism. To build new ways of goal setting and profitable businesses that uplift ourselves & others, instead of uphold systems we no longer want to be complicit in. That’s why I built The Art of Traction.
We're a put your values where your mouth is mission-driven company. And giving back to our community, like the actual community we serve, is baked directly into our business models.
IN FULL
TRANSPARENCY
All team members are paid a minimum of $20 an hour, no matter where they are on the team, or what their role is. Never less. Never. No matter where they live in the world. (This means we don't use low-cost services)
We are committed to anti-racist hiring & ways of being, and actively move away from white supremacist, capitalist practices. This does not mean we don't make profits, we just do so in a way that removes exploitation.
We do not engage in manufactured scarcity marketing, predatory pricing practices, or usury fees for payment plans. We actively seek to dismantle reactionary purchasing.
We value diversity, and uphold the notion that diversity is a vast tapestry and not limited to one thing.
The work we do is integrative. It's business consulting, it's economics, it's leadership expansion. And it's deeply rooted in long-term praxis, not quick turnaround methodology. If you want to read about our CEO's history and praxis you can click here.
ALL of our group training programs have built-in Diversity, Equity, and Inclusion work. We hire experts who train our participants, and pay them a minimum of $250 an hour.
We share these for your knowledge, and for transparency. You don’t necessarily have to share all of them to work with us. Values are personal, friends.
Want some info on the Team?
HOVER FOR SOME OTHER TIDBITS ABOUT OUR TEAM (under construction)
CHECK OUT MY STARs/Personality/Ways of being
Manifesting Generator with a ⅓ profile. Virgo with a Pisces rising and a Sagittarius moon. Taurus north node.
I/ENFP (I oscillate between the E and I by a tiny percentage).
TITLE/GENDER
Mrs./Ms. she/her or they/them
Hobbies/Pastimes/Joys:
Skiing. Cooking food for others. Long hugs. Community. Love. Devotion. Oracle cards. Clean Beauty. Smashing my fingers on typewriters. Watercolor & Ink painting. Travel.
I’m Queer with a capital Q. But my co-conspirator in this life is the most extraordinary cisman–a tattooed, rock n’ roll/punk musician, turned Librarian, turned my business partner/husband. BUT! I spent all of my pre-30’s life chasing, dating, and married to women.
I am extraordinarily TALL. 6’1”. I watched the movie Tall Girl and cried like a baby. Watch it, and you’ll understand my life.
I'm a big outdoor adventure type. Heliskiing is my current addiction.
I’m an American by birth, and ‘French’ by immigration. (Working on that citizenship right now)
I’m very very muppet-y. I flail around, and often can be found squinching my nose and laughing full bellied.
I’m a PhD student in critical theory, where I study quantum physics and philosophy. But mostly? How we ‘en-gender’ food. Meaning...How food is perceived as more valuable when cooked by men.
My first experience with French food was escargot at the age of four, I thought it was delicious. Cue opening a French cooking school years later.
I’m mama to a gorgeous soul, Magnolia. I parent her using her human design as my compass. She’s also a manifesting generator with almost all her centers defined.
I don’t believe in the Law of Attraction. I believe in TRACTION and CREATION. LOA is a fun way to explicate privilege. #fightme
I have a lot of opinions.
I might have A LOT of strong opinions, but I am strangely not dogmatic about almost anything. In fact? I believe dogma is the root of human misunderstanding.
My little family of three lives part-time in the US in our vintage VW bus. (She's getting a new Subaru engine right now. <3 )
Play, ridiculosity, and joy are three things I strive to bring to every. single. day.
what built MAKENNA (And what SHE built)
Crafting Authority is NOT my jam. Proof of Praxis? Hell yeah.
If you’re looking to hire a consultant & coach with business experience beyond building a six-figure coaching business coaching coaches, I’m your person. And this is your space.
"Makenna Held has helped me find pathways to connect with my community through my work (and by extension in my personal life) that feel radically aligned with my values, generative, inspiring and organic. Working with her has been deep permission to be true to who I am and what I want to give to the world while maintaining consent, integrity and authenticity in my marketing. Not only has she supported me doing the culture changing that I am most on fire to do, but to do so in a way that has increased my field of influence, energetic and financial health and sustainability.”
Artemisia Shine 
"Makenna helped inspire me to leave my job and venture out on my own, she led the most transformative live event I have ever attended, and, in working with her, I have shed past layers I was hiding under- both personally and professionally. I can say with 100% certainty that I would not be where I am today without Makenna (and now I believe in her work so much, I am the COO of Art of Traction!"
Erin P.S. Zimmerman 
"Working with MAkenna is like taking your bra off after a long hard day. You didn't even know it was bugging you, but once its off? You can finally breathe and new thing are possible. She leans, takes everything in. and then leans back to let is all integrate before speaking. Her insights are integrated. Her coaching feels like being cherished. In all my (over) investment coaching, those three months with Makenna gave me the foundational and tactical shift to allow my business to surge forward."
Karen Fritz 
“I highly recommend you run, not walk, to anything Makenna offers. Her impeccability, humor, wisdom, and vision combine to create incredibly powerful, practical, and profound experiences. Don’t miss the opportunity for Makenna to help you grow yourself and your business from the heart of your integrity.”
Heather Ash 
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Want to get in touch with us?
WE'LL GET BACK TO YOU WITHIN 2-3 DAYS, K?
Want to chat speaking? Courageous Cooking experiences at your own company? Team coaching? Collaborations? Feel free to reach out to us. We’d love to chat.
Email Address
team at makennaheld dot com
phone number
Just shout into the void, we’ll answer. (Kidding)
ADDRESS
France, Vera the VW, Colorado, and More…
FREE COACHING INSIDE
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(big shift) in how you approach actualizing your vision & cultivating thriving profits in your business?
Get the The Art of Traction mini course & access to an infinitely supportive space ABSOLUTELY FREE. AND learn the one and only thing you need to change everything. Really.
COME MEET MY LIFE A LIL' MORE
P.S. MY PODCAST IN HERE!! Click here to, LISTEN ALONG
